Default Strategy

You can check this video to know more about the Default Strategy and how to establish a rule that applies to all products:

Unless there are Manual Override Actions that disregard rules set in the Default Strategy, the system will always take into account general settings to calculate and suggest new prices:

1. Single default action

These single action rules will apply in a direct way over all the products included in Dynamic Pricing at this step.

You can choose from the dropdown menu which is the default that you want to be applied for your catalog as a whole:

•  
  • Equal to cheapest competitor: Match the price to the cheapest competitor.
  • Equal to specific competitor: Match the price to a specific competitor.
  • Cheaper than any competitor by: Lower prices by a specific amount or percentage.
  • More expensive than the cheapest competitor by: Higher prices by a specific amount or percentage.
  • More expensive than position: Be more expensive by specific amount or percentage to the player that is holding the position set.
  • Equal to position: Be equal to the player that is holding the position set.
  • Cheaper than position: Be cheaper by specific amount or percentage to the player that is holding the position set.
  • Cheaper than specific competitors: Lower prices concerning a specific competitor.
  • More expensive than the specific competitor by: Higher prices concerning a specific competitor.
  • Match Buy Box price on: Adjust your prices to match the buy box price on the selected marketplaces.
  • Equal to competitors average price: Match the price to competitors average price.
  • Match to list price: Match the price to the recommended by the brand.
  • Don’t apply the default action: Does not perform any price calculation.

IMPORTANT!

Please, consider that Dynamic Pricing will recalculate positions of the rivals included in the strategy, and will exclude your own price as well, changing the positioning of the rivals included in the strategy (different positioning compared to products detail) and therefore the behaviour of the positioning rules (Equal, cheaper or more expensive than position).

Additionally if the position of the rival is not held by any player, strategy will be unsuccessful (for instance, if you want to be cheaper than 6th position and there is not a 6th player positioned).

2. Conditional default Action

These rules will follow the structure below:

If my products in stock are less than 5 units, then my price should be the same, and if not, then I should be equal to the cheapest competitor.

Step 1:

You can choose from the dropdown menu what is the default conditional action that you wish to be applied for your catalog as a whole included in DP:

• My stock units: when my stock is (= equal to, ≠ not equal to , > greater than, >=greater or equal than, < less than or <= less or equal) to the number selected in the right-most box.
• GA views: when your KPI GA views is (= equal to, !=not equal to , > greater than, ≥ greater or equal than, < less than or ≤ less or equal) to the number selected in the right-most box. (Only when sales Performance is activated)
• GA Conversion Rate: when your KPI GA Conversion rate is (= equal to, !=not equal to , > greater than, ≥ greater or equal than, < less than or ≤ less or equal) to the number selected in the right-most box. (Only when sales Performance is activated)
• Connections amount: when my connections are (= equal to, !=not equal to , > greater than, ≥ greater or equal than, < less than or ≤ less or equal) to the number selected in the right-most box.
• My products are sold by: a specific Direct Web rival or seller in Marketplace . Attention. If we select Direct Web/ any marketplace that we follow, we will be considering the winner of the buybox).
• The cheapest rival is: a specific Direct Web rival or seller in Marketplace . Attention. If we select Direct Web/ any marketplace that we follow, we will be considering the winner of the buybox).
• I'm the buybox winner on: a specific Marketplace in which I am the winner of the buy box. Select the Marketplace.
   

Step 2 and 3:

The following steps will apply the rule considering whether step 1 rule is met or not. The options are:

Then (Conditions met), Else (Conditions not met).

• Equal to cheapest competitor: Match the price to the cheapest competitor.
• Equal to specific competitor: Match the price to a specific competitor.
• Cheaper than any competitor by: Lower prices by a specific amount or percentage.
• More expensive than any competitor by: Higher prices by a specific amount or percentage.
• Cheaper than specific competitors: Lower prices concerning a specific competitor.
• More expensive than the specific competitor by: Higher prices concerning a specific competitor.
• Equal to competitors average price: Match the price to competitors average price.
• Match to list price: Match the price to the recommended by the brand.
• Don’t apply the default action: Does not perform any price calculation.
• Keep my price: Keep the price I am already applying.
• Match the buy box price on: Match the buy box price on a specific marketplace.

There is a tick button that will allow you to ignore competitors without stock.