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Seller Insights

IF YOU ARE A BRAND

This section will give you a quick insight about your retailers behavior in the market and what retailer sells at the lowest prices.

General view

You can find the Seller Insights section in Product monitoring > Listing.

As a brand, you will need to know how are your retailers positioned in the market relating to prices, and which ones sell at the lowest prices, share the cheapest price or keep a higher price. This screen contains different sections:

1. Sellers: The list of retailers you are following or marketplaces sellers.

2. Overall position: A general overview about the general position of your retailers.

    • Products: Number of products of your brand that a certain retailer sells.

    • Avg. vs. MSRP, cheapest or average: It changes depending on the calculation option you have selected in the dropdown menu (6). This is the difference between each product with its corresponding MSRP, the cheapest price or the average price of all the retailers that sell that product, and then you calculate the total average.

    • Distribution: A chart that shows which proportion of the products are sold at the Best price, Best price (tied) or Not winner.

3. Best price: An overview about which retailers sell at the cheapest price.

    • Products: The number of products in which a certain retailer is the seller with the cheapest price.

    • Diff. vs. MSRP: The calculation option you have chosen in the dropdown menu.

4. Best price (tied): An overview about the products in which various retailers share the cheapest price.

    • Products: The number of products in which a certain retailer share the cheapest price with other/s.

    • Diff. vs. MSRP: The calculation option you have chosen in the dropdown menu.

5. Not winner: An overview about which retailers do not sell at the cheapest price.

    • Products: The number of products in which a certain retailer does not sell at the cheapest price.

    • Diff. vs. MSRP: The calculation option you have chosen in the dropdown menu.

6. Dropdown menu: You have three calculation options to compare information.

    • Diff. vs. cheapest: Difference between the retailer price and the cheapest price of each one of the products.

    • Diff. vs. average: Difference between the retailer price and the average price of the retailers that also sell those products.

    • Diff. vs. MSRP: Difference between the retailer price and the MSRP of the products.

7. Advanced filters: You can search by Codes/EANs, brand, tag or favorites, and apply filters of prices, stocks or retailers.

8. Filters: You can filter by brand, tag or retailer.

Attention! Filtering by retailer won’t affect the calculation of percentages. This option will only change the view.

9. Direct Web or Marketplaces: From this menu you can choose wether to see Direct Web sellers or the Marketplaces sellers that you have contracted.

 

Retailer detail

If you click on a retailer this Retailer detail page will appear. Here you will find the following information:

1. The domain of the certain retailer or the retailer’s name you have clicked on.

2. The distribution of prices chart that shows which proportion of the products are being sold at the Best price, Best price (tied) or Not winner.

3. Number of products of your brand the retailer sells.

4. Avg. vs. MSRP, cheapest or average: It changes depending on the calculation option you have selected in the dropdown menu (6). This is the difference between each product with its corresponding MSRP, the cheapest price or the average price of all the retailers that sell that product, and then you calculate the total average.

5. Export button: This can help to export your data in CSV or JASON. Also, as a custom export.

6. Three sections that you could see in the previous view: Best price, Best price (tied) or Not winner. You can click on each one to see the list of products detailed.

7. Product table. Here you can see the following information:

    • Product: List of products with Best price, Best price (tied) or Not winner based on the tab you have clicked on.

    • MSRP: MSRP of the product in question.

    • Name of the retailer that you have click on and its prices.

    • AVG: Average price of the retailers that sell that product.

    • Top 50 sellers: List of the retailers that sell that product and their prices, ordered from the cheapest to the more expensive.

Team Product
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