IF YOU ARE A BRAND OR RETAILER
This module is accesible from Price monitoring > Analytics> Brand distribution
These graphs assist you in analyzing how your catalog products, along with those of your Direct Web competitors (excluding marketplaces), are distributed by brand. This analysis will help you identify the key brands that your competitors focus on, allowing you to compare their offerings with your own catalog. Understanding this distribution can provide valuable insights into market dynamics and help you refine your brand strategy.
- Stores: Easily navigate between your own catalog and the catalogs of your Direct Web competitors.
- Top 10 Brands: Displays the ten most frequently represented brands in both your catalog and the Direct Web competition.
- Number of total Brands and Brands Search Bar: See the total number of brands captured from the catalog, along with the option to search for specific brands.
- Position: Indicates the ranking of each brand based on the number of products, ordered from the first (most products) to the last (fewest products).
- Products: Shows the total number of products associated with each brand.
- Percentage: Displays the percentage of products in your catalog that correspond to each brand, providing insight into brand representation within your offerings.
